PROJECT SUMMARY
Boswell is a chain of stores specializing in the sale of second-hand goods, with a distinct emphasis on affordability and authenticity. The target audience primarily consists of budget-conscious shoppers.
The logo embodies Boswell's essence, marrying affordability and authenticity seamlessly. Crafted in the friendly Sirenia typeface, its rounded corners and organic touch evoke a welcoming atmosphere, mirroring the chain's commitment to its customers. The vibrant orange hue infuses the brand with energy, symbolizing both affordability and warmth.
