PROJECT SUMMARY
Mello, a real estate company, specializes in offering homes equipped with modern home automation features. Targeting adults seeking both comfort and practicality, Mello aims to convey an optimistic yet realistic approach to homeownership.
The main icon seamlessly blends a house, honeycomb, and sunrise, symbolizing Mello's core offerings and values. The house represents modern homes with automation features, catering to the comfort and practicality needs of adults. The honeycomb design reflects the interconnectedness of these features and systems. Meanwhile, the sunrise embodies new beginnings and optimism, matching with the idea of starting a new chapter in life by moving into a new home. The lowercase sans-serif logotype was chosen for its contemporary and friendly feel, resonating with Mello's audience. The color yellow infuses vibrancy and warmth, adding a touch of optimism to the brand identity.
